Building an Employee Commute Program
A commuter program is good for employees and business!
A comprehensive employee commute program will give you a competitive edge in recruitment and retention. Better yet, productivity goes up and absenteeism goes down when employees can choose low stress, convenient ways to get to work. A well thought out and effectively marketed commute program can actually turn the commute into an employee benefit!
How to Get Started:
1.) Use Existing Resources
The easiest and cheapest way to start an employee commute program is to find the public transportation already available close to your worksite. Place a rack of brochures and schedules for these resources in a location that is easily accessible to all employees, such as the reception desk or break room. Try to include information on buses, BART, light rail, taxi services, and bike and walking trails.
2.) Commute Analysis
Every business has unique transportation needs and not all programs are appropriate for everyone, so to select the best programs for you, begin with a commute analysis. It sounds complex, but it is simply a quick and easy survey-based report that describes:
• What cities do your employees come from?
• How many miles do they travel round trip?
• How do they currently get to and from work on various days?
The survey can be placed in paycheck envelopes, distributed through office mail, or e-mailed. You can also have your payroll or personnel department run a zip code search. It is important to get the most accurate picture as possible of current commute patterns so you can best plan your strategy.
3.) Determine Goals and Strategies
Employee Commute Program Goals are typically a mix of: improving recruitment and retention, reducing parking congestion, helping the environment, improving public opinion, and complying with air emissions regulations.
Each goal suggests a specific strategy, which can be precisely targeted using the survey results. In general, you should:
• Adopt as many programs as possible to give employees appealing choices when considering the commute to work.
• Focus programs primarily on those that alleviate the need for a car and discourage commute driving.
• Couple as many programs as possible with green-friendly marketing.
• Institute any and all programs required by law.
4.) Add Programs
Congratulations, you are ready to start adding programs. Commute programs vary in their time and financial commitments, so you will be able to start as small as necessary and build from there. The key to success is making sure your employees know and understand the programs available to them, but the more options available, the better.
Click below to see program ideas for a implementing a particular strategy, or scroll down to view the whole program idea checklist